Cookie Policy

1. Introduction

This Cookie Policy explains how Hipopick ("we", "us", "our") uses cookies and similar technologies on our website and experiences.

Hipopick is a global product discovery and recommendation platform that helps users browse curated looks, product collections, and cross-device shopping flows. Hipopick does not sell products directly.

By continuing to browse or use Hipopick, you agree to our use of cookies as described in this Cookie Policy and our Privacy Policy.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They allow the site to recognize your device and remember certain information about your visit.

We also use similar technologies such as local storage, pixels, and URL parameters that behave in a way similar to cookies for analytics and attribution purposes.

3. Types of Cookies We Use

Hipopick uses the following categories of cookies and similar technologies:

3.1 Strictly Necessary Cookies

These cookies are essential for the basic operation of Hipopick and cannot be switched off in our systems. They are usually set in response to actions made by you, such as:

• Remembering your language, currency, and theme preferences
• Storing your cookie consent choices
• Maintaining basic security and anti-fraud protections
• Handling cross-device flows between desktop and mobile (for example, using internal identifiers such as scan_id)

You can block these cookies in your browser, but some parts of the site may not function properly.

3.2 Analytics Cookies

These cookies help us understand how visitors use Hipopick so we can improve performance, reliability, and content relevance. For example, we measure:

• Which pages are visited and how long users stay
• Interactions with product cards, looks, and QR modals
• Errors, loading performance, and usage patterns

We currently use Google Analytics 4 (GA4) for these purposes. We do not use GA4 e-commerce events such as purchase, add_to_cart, or checkout.

3.3 Advertising & Measurement Cookies

These cookies and pixels are used to measure the effectiveness of our advertising campaigns and understand how users arrive at Hipopick from platforms such as TikTok.

They may include:

• TikTok measurement parameters such as ttclid, which help attribute visits and events back to TikTok campaigns
• Internal identifiers such as scan_id that link desktop QR interactions with mobile bridge page sessions

We do not use these cookies to build detailed personal profiles. They are focused on aggregated measurement, optimization, and fraud prevention.

4. Specific Cookies and Technologies We Use

Examples of cookies and similar technologies used on Hipopick include:

4.1 Functional and Preference Cookies

• Cookies that store your selected language and currency
• Cookies that remember your theme preference (light / dark mode)
• Cookies that remember whether you have seen or dismissed certain banners or notices

4.2 Analytics Cookies (GA4)

• Cookies set by Google Analytics 4 to measure page views and usage patterns
• Session identifiers to group actions within a visit

4.3 Advertising & Attribution (TikTok and Others)

• TikTok Pixel and related parameters to measure advertising performance and conversions
• Internal attribution identifiers (such as scan_id) used to connect desktop and mobile flows

These identifiers are not used to identify you as a specific individual and are focused on aggregated measurement and fraud prevention.

5. Cookie Consent and Control

When required by law, Hipopick displays a cookie banner that allows you to accept all cookies or manage your preferences (for example, enabling analytics but disabling advertising measurement).

You can control cookies in the following ways:

• Using the cookie banner or "Manage Cookies" option when available
• Adjusting your browser settings to block or delete cookies
• Using browser-level tools such as "Do Not Track" or tracking protection features

If you disable certain cookies, parts of Hipopick may not function as intended, especially features that rely on cross-device flows or preferences.

6. Third-Party Cookies

Some cookies and tracking technologies are set by third-party providers that help us operate Hipopick or measure its performance. These may include:

• Google (for Google Analytics 4)
• TikTok (for advertising measurement and attribution)
• Hosting or infrastructure providers that generate security and performance logs

These third parties process data in accordance with their own privacy policies. We do not allow these providers to use data collected via Hipopick for their own unrelated marketing.

7. Data Retention for Cookies

Cookies and similar identifiers are stored for as long as necessary to fulfill the purposes described in this policy, such as:

• Remembering your preferences over multiple visits
• Measuring the effectiveness of advertising campaigns
• Improving the reliability and performance of Hipopick

Retention periods may differ by cookie type and provider (for example, GA4 versus TikTok). Where possible, we use reasonable default retention windows recommended by the providers.

8. Relationship with Our Privacy Policy

This Cookie Policy should be read together with our Privacy Policy, which explains in more detail how Hipopick collects, uses, and protects information.

If there is any conflict between this Cookie Policy and the Privacy Policy, the Privacy Policy will govern how we handle personal data.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technologies, legal requirements, or our practices.

Any updates will be posted on this page with an updated "Last Updated" date. Continued use of Hipopick after changes constitutes agreement to the updated Cookie Policy.